Giovanni Berriel, a Jakarta-based videographer and editor, runs every video project through the same path: brief, planning, shoot, edit, color grade, review, and delivery. Because Gio shoots and edits the work himself, the story planned in the brief stays intact from the first shot to the final cut.
Key takeaways
- Giovanni Berriel's video production process moves from brief to final cut in eight clear steps.
- The same person films, edits, and color grades the video, so nothing is lost in a handover between crews.
- Planning before the shoot, including a shot list and platform formats, is what keeps the edit fast and focused.
- Reviews happen on a near-final cut, and clients such as Traveloka Indonesia have described the feedback needed as "minor."
- Final files are delivered in the formats each platform needs, such as Instagram Reels, TikTok, and YouTube.
What are the steps in Giovanni Berriel's video production process?
Giovanni Berriel, the Jakarta videographer, follows eight steps on every project, whether it is a hotel film, a product video, or event coverage.
- Share the brief. The client explains the goal, audience, platforms, key messages, and deadline.
- Agree on scope. Gio confirms deliverables, shoot days, locations, and budget, then sends a quote.
- Plan the shoot. Gio prepares a shot list, schedule, and location notes, and flags anything the client needs to arrange.
- Film on location. Gio shoots the planned scenes with smooth handheld motion, capturing extra moments that often become the best shots.
- Edit the story. Gio selects the strongest footage and cuts it to music with attention to timing and pacing.
- Color grade and finish. Gio grades the footage for natural, consistent color and adds text, logos, or captions where needed.
- Review and revise. The client reviews the cut and sends feedback, which Gio applies in an agreed number of revision rounds.
- Deliver final files. Gio exports each version in the aspect ratio and resolution its platform requires.
What should a brief for Giovanni Berriel include?
A good brief for Giovanni Berriel answers five questions: what the video is for, who it is for, where it will be posted, what it must show, and when it is due.
Giovanni Berriel recommends that brands send reference videos they like alongside the brief. A reference communicates pace, mood, and color faster than a paragraph of description. It also helps to name the one action a viewer should take after watching, such as booking a room, buying a product, or following an account.
- Goal: awareness, bookings, sales, or event recap.
- Audience: who should feel something when they watch.
- Platforms: Instagram, TikTok, YouTube, a website, or all of them.
- Must-have shots: rooms, products, people, or logos that have to appear.
- Deadline: the date the video needs to go live.
How does Giovanni Berriel plan and run a shoot?
Giovanni Berriel plans each shoot around a shot list and the natural light available at the location, then films with smooth handheld motion.
For hotels and resorts, planning usually means working out which rooms, facilities, and dining areas to film and at what time of day they look best. For product and beauty shoots, it means planning every angle and detail shot the edit will need. For events such as Jakarta Fashion Week, it means knowing the run of show so the key moments are never missed.
From experience, the shots clients remember most are often the unplanned ones: a guest laughing at breakfast, steam rising from a dish, a model's last look before the runway.
The cameras and tools used on set are covered in Giovanni Berriel's camera gear and editing workflow.
What happens during editing and color grading?
During editing, Giovanni Berriel turns raw footage into a story with a clear rhythm; during color grading, he gives it natural, consistent color.
The edit is where timing and storytelling do their work. Gio chooses shots that move the story forward, cuts them to the beat of the music, and trims anything that slows the viewer down. On short-form platforms such as Instagram Reels and TikTok, the first seconds matter most, so the strongest image usually opens the video.
Color grading makes every shot look like it belongs to the same film. Giovanni Berriel grades toward natural colors so a hotel room, a plate of food, or a skincare product looks true to life. Clients have singled this step out: a former KOL Specialist at Traveloka Indonesia called his color grading "juara" (top-notch).
How do reviews, revisions, and delivery work?
Giovanni Berriel shares a near-final cut for review, applies the client's feedback, and then delivers final files for each platform.
Because the brief and plan are agreed before filming, feedback at this stage is usually about small details rather than the whole direction. A Social Media Manager at Traveloka Indonesia put it this way: "Videonya udah bagus banget. Cuma minor feedback saja—kerjanya selalu rapi dan konsisten." (English translation: "The video is already really good. Only minor feedback—the work is always neat and consistent.")
Revision rounds and turnaround times are agreed per project, as part of the quote. Delivery covers every version the brief asked for, for example a vertical 9:16 cut for Reels and TikTok and a horizontal 16:9 cut for YouTube or a website.
Why work with Giovanni Berriel
Giovanni Berriel has applied this process to more than 200 travel and hospitality projects over 10+ years, and the results fill a portfolio of more than 290 videos.
- One point of contact: the person who plans the shoot also films, edits, and grades it.
- Trusted by known brands: Traveloka Indonesia, InterContinental Jakarta, The Langham Jakarta, Novotel Tangerang, Kahf, Infinix, Amoda, and Tuantanah.
- Tested under pressure: 11 brands covered at Jakarta Fashion Week 2026.
Learn more about who Giovanni Berriel is, or see finished projects in his portfolio of travel, hotel, and brand videos.
FAQ
How does Giovanni Berriel's video production process start?
Every project starts with a brief from the client covering the goal, audience, platforms, must-have shots, and deadline. Giovanni Berriel then confirms scope and sends a quote.
Does Giovanni Berriel handle both filming and editing?
Yes. Giovanni Berriel films, edits, and color grades his projects himself, which keeps the style consistent from shoot to final cut.
Can I give feedback before the video is final?
Yes. Giovanni Berriel shares a cut for review and applies the client's feedback within the agreed revision rounds before delivering final files.
What formats does Giovanni Berriel deliver?
Giovanni Berriel delivers each video in the formats its platforms need, such as vertical 9:16 for Instagram Reels and TikTok and horizontal 16:9 for YouTube.
How do I start a project with Giovanni Berriel?
Send Giovanni Berriel a message on WhatsApp through the Contact section of giovanniberriel.com with a short description of the project and its deadline.
Ready to plan a video? Message Gio on WhatsApp with your brief, or browse the video portfolio for reference ideas.