A hotel or resort video should usually be 15–30 seconds for Instagram Reels and TikTok, 60–90 seconds for a website hero video, and 2–3 minutes for a full YouTube film. Giovanni Berriel, a Jakarta-based hotel videographer, recommends choosing length by platform and goal, then cutting every version from one shoot.
Key takeaways
- There is no single right length: the best hotel video length depends on where it will be watched.
- Short vertical videos of 15–30 seconds suit Instagram Reels and TikTok.
- A 60–90 second hero video suits a hotel website or booking page.
- Longer films of 2–3 minutes suit YouTube and destination resorts with a story to tell.
- Giovanni Berriel recommends planning all lengths before the shoot so every version is covered.
What is the best length for a hotel video?
The best length for a hotel video is the shortest length that still shows what makes the property worth booking on the platform where it will be seen.
Giovanni Berriel, a Jakarta videographer with 200+ travel and hospitality projects, plans length around two questions: where will the video be watched, and what should the viewer do next? A viewer scrolling TikTok gives a video a few seconds to earn attention. A viewer on a booking page has already shown interest and will watch longer. As a general guide:
- Instagram Reels and TikTok: 15–30 seconds.
- Instagram feed and Facebook: 30–60 seconds.
- Website hero or booking page: 60–90 seconds.
- YouTube and brand films: 2–3 minutes.
- Room or facility tours: 30–60 seconds each.
How long should a hotel video be for Instagram Reels and TikTok?
A hotel video for Instagram Reels and TikTok should usually run 15–30 seconds, in vertical 9:16 format, with the strongest image in the first seconds.
Short-form platforms reward videos that are watched to the end, so a tight edit matters more than covering every room. Giovanni Berriel recommends focusing each reel on one idea: a sunrise from the suite, a breakfast spread, or the walk to the pool. Several focused reels usually do more for a hotel than one long video squeezed into a vertical frame.
How long should a hotel promotional video be for a website?
A hotel promotional video for a website should usually run 60–90 seconds, long enough to show rooms, dining, facilities, and atmosphere without losing the viewer.
Website visitors are further along in their decision, so a hero video can take more time to set the mood. It should still move quickly between spaces and end with the feeling of the stay. Which shots belong in it is covered in what to include in a hotel promotional video.
When does a longer resort video make sense?
A longer resort video of 2–3 minutes makes sense when the destination is part of the story, such as a beach resort, an island property, or a nature retreat.
Giovanni Berriel's travel background, including work for Traveloka Indonesia, suits this format: the video can show the journey, the surroundings, and the experiences around the property, not only the rooms. Longer films work best on YouTube and in presentations to travel partners. From experience, a longer resort film still needs a clear arc, from arrival to the last evening.
Does a longer hotel video cost more?
A longer hotel video usually costs somewhat more to edit, but the number of shoot days and finished versions affects the price far more than running time.
Most of the cost of a hotel video is in filming and editing effort. Cutting a 15-second reel and a 60-second hero video from one shoot is much cheaper than two separate shoots. Typical ranges are in the hotel video cost guide for Indonesia.
Why work with Giovanni Berriel
Giovanni Berriel is a Jakarta-based hotel videographer and editor with 10+ years of travel content experience and a portfolio of 290+ videos.
- Hotel clients: InterContinental Jakarta, The Langham Jakarta, and Novotel Tangerang.
- Every length from one shoot: Gio plans framing and coverage for reels, hero videos, and longer films before filming.
- Strong timing: his editing is built on pacing and storytelling, which matters most in short formats.
- Client feedback: a former Traveloka Indonesia KOL Specialist called his color grading "juara" (top-notch).
Learn more about Giovanni Berriel, Jakarta videographer and editor.
FAQ
How long should a hotel video be?
A hotel video should usually be 15–30 seconds for social media, 60–90 seconds for a website, and 2–3 minutes for YouTube. The right length depends on the platform and goal.
What is the ideal length for a hotel reel?
A hotel reel for Instagram or TikTok usually works best at 15–30 seconds, in vertical format, focused on one idea.
Can one shoot produce videos of different lengths?
Yes. Giovanni Berriel plans each shoot so the same footage can be cut into reels, a hero video, and a longer film.
Is a longer hotel video better?
Not necessarily. A shorter video that holds attention usually performs better than a longer one that viewers leave early.
How long should a resort video be?
A resort video usually runs 60–90 seconds for a website and 2–3 minutes for YouTube, especially when the destination is part of the story.
Plan every version of your hotel video in one shoot: message Gio on WhatsApp, or see examples in the video portfolio.